Privacy policy & terms of use

In this privacy notice, ‘we’, ‘us’ and ‘our’ mean Novo Onboard Retail Ltd.

By using this website (, you agree to be bound by the following terms and conditions. These terms affect your legal rights, responsibilities and liabilities, so please read these terms carefully and ensure that you understand them. If you do not agree to any of the terms given below, please cease your use of this website immediately.

Novo Onboard Retail Ltd commits to protecting all personal information given to us by clients and customers. This is done in accordance with the UK Data Protection Act 1998. We will only use your information within the permissions you give us, and the boundaries set out in our policy. We will never use your information for any other purposes or share it with any third parties.

We endeavor to ensure that all data is:
  • Securely held
  • Accurate at all times
  • Processed for limited purposes
  • Not kept longer than necessary
  • Relevant and comprehensive without being excessive
  • Lawfully processed, in accordance with the subject’s rights
  • Not transferred to non-EEA countries without sufficient protection

How we collect personal information

We collect personal information from you and from third parties (anyone acting on your behalf). Please see below for more information. Where you provide us with information about other people, you must make sure that they have seen a copy of this privacy notice and are comfortable with you giving us their information.

We collect personal information from you through your contact with us, including by:
  • Phone (we may record or monitor phone calls to make sure we are keeping to legal rules, codes of practice and internal policies, and for quality assurance purposes)
  • Through social media or face-to-face (for example, in-office meetings)
  • Completing surveys that we use for research purposes
  • Requesting further information, services or content
  • When attending trade shows or events
  • Filling in forms on our website
  • Registering to use our website
  • Subscribing to our services
  • Directly emailing us

What kind of data do we collect?

We only collect data relevant to the service that Novo Onboard Retail Ltd provides. Standard personal information includes:
  • contact information, such as your name, username, address, email address and phone numbers;
  • financial details, such as details about your payments and your bank details; the results of any credit or any anti-fraud checks we have made on you and/or your business, if you become a client;
  • details of any contact we have had with you including any complaints or incidents;
  • information about how you use our products and services; and
  • information about how you use our website, apps or other technology, including IP addresses or other device information (please see our cookie policy for more details).
We will also require payment details if you are purchasing a solution online. This data is collected through the Novo Onboard Retail Ltd website and is disclosed only at your discretion.

How do we use this data?

We keep your personal information in line with set periods calculated using the following criteria:
  • How long you have been a customer with us, the types of products or services you have with us, and when you will stop being our customer.
  • How long it is reasonable to keep records to show we have met the obligations we have to you and by law.
  • Any periods for keeping information which are set by law or recommended by regulators, professional bodies or associations.
  • Any relevant proceedings that apply.
The data will then be archived or destroyed unless we need to retain it for legal, accounting, regulatory, or auditory requirements or to protect the company’s interests.

We will never sell, trade, or loan your personal information to another party. If we are ever required to do so, we will always obtain your permission in writing before proceeding.

If you would like more information about how long we will keep your information for, please contact us at

Marketing and preferences

GDPR mandates that the processing of personal data can only be undertaken when at least one of six criteria has been met. The most obvious choice for businesses already working with data is 'legitimate interests.' The legitimate interests basis has three elements: identify a legitimate interest; show that processing is necessary to achieve it; and balance it against the individual’s interests, rights and freedoms.

Novo Onboard Retail Ltd operates exclusively within 'niche' vertical sectors or industrial B2B markets. As such, we acquire or build data for the sole purpose of highlighting the availability of our data capture or mobile computing solutions and promoting industry best practice to individuals with a defined job function operating within these sectors.

We do not undertake mass or 'spam' broadcast marketing that targets non-relevant individuals or organisations with irrelevant information. That said, Novo Onboard Retail Ltd recognises that not all target contacts that are relevant to its operations will wish to receive information on the organisation's products and solutions.

Novo Onboard Retail Ltd provides an easy 'one button' unsubscribe process that enables email recipients to be automatically and permanently unsubscribed from its master mailing database.

Should recipients prefer to contact Novo Onboard Retail Ltd directly via other means, such as email or letter, with a request to be unsubscribed then these requests are processed within 24 hours and the requesting party notified directly of the deletion of the data. Novo Onboard Retail Ltd maintains a stance of 'legitimate interest' which has been ratified by external GDPR consultants.

If you don’t want to receive texts from us you can tell us by contacting us at any time. Otherwise, you can always contact us to update your contact preferences. You have the right to object to direct marketing and profiling (the automated processing of your information to help us evaluate certain things about you, for example, your personal preferences and your interests) relating to direct marketing. Please see the section about your rights for more details.

User agreement

When you provide information to Novo Onboard Retail Ltd, you certify that all such information is accurate and may be used as we see fit to improve the service we provide (in accordance with our Privacy Policy). You certify that you have read, understood, and consented in full to our Privacy Policy and Terms.

Your rights

You have the right to access your information and to ask us to correct any mistakes and delete and restrict the use of your information. You also have the right to object to us using your information, to ask us to transfer information you have provided, to withdraw permission you have given us to use your information and to ask us not to use automated decision-making which will affect you. For more information, see below:
  • Right of access: you have the right to make a request for details of your personal information and a copy of that personal information.
  • Right to rectification: you have the right to have inaccurate information about you corrected or removed.
  • Right to erasure (‘right to be forgotten’): you have the right to have certain personal information about you deleted from our records.
  • Right to restriction of processing: you have the right to ask us to use your personal information for restricted purposes only.
  • Right to object: you have the right to object to us processing (including profiling) your personal information in cases where our processing is based on a task carried out in the public interest or where we have let you know it is necessary to process your information for our or a third party’s legitimate interests. You can object to us using your information for direct marketing and profiling purposes in relation to direct marketing.
  • Right to data portability: you have the right to ask us to transfer the personal information you have given us to you or to someone else in a format that can be read by computer.
  • Right to withdraw consent: you have the right to withdraw any permission you have given us to handle your personal information. If you withdraw your permission, this will not affect the lawfulness of how we used your personal information before you withdrew permission, and we will let you know if we will no longer be able to provide you with your chosen product or service.
  • Right in relation to automated decisions: you have the right not to have a decision which produces legal effects which concern you or which have a significant effect on you based only on automated processing, unless this is necessary for entering into a contract with you, it is authorised by law or you have given your permission for this. We will let you know if we make automated decisions, our legal reasons for doing this and the rights you have.

Terms of use

By using the Novo Onboard Retail Ltd website, you agree to the following terms and conditions of use:
  • You use this website at your own risk. Novo Onboard Retail Ltd will not be held responsible for any issues that arise, directly or indirectly, from the use of our website.
  • No information within the Novo Onboard Retail Ltd website shall constitute a contract with any user. All information is for reference only and may be changed at any time without notice.
  • Novo Onboard Retail Ltd shall not be liable for any losses or damages arising from the use of information on this website. Use at your own risk.
  • We may link to other websites that we deem helpful or relevant. We are not responsible for the content of these third-party websites and shall not be held liable for any issues that occur on linked sites.
  • We do not take any responsibility for data loss or damage to software or computer systems due to downloading material from the Novo Onboard Retail Ltd website. This term applies even if we have been advised that such damage may occur.
These terms apply regardless of the device used to access the Novo Onboard Retail Ltd website. Novo Onboard Retail Ltd reserves the right to alter these terms at any time, without warning, as we see fit.

GDPR compliance statement

The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a privacy and data protection regulation in the European Union (EU) and became enforceable on 25 May 2018.

The GDPR imposed obligations on organisations that control or process relevant personal data and introduced rights and protections for EU data subjects.

The GDPR applies to data processing carried out by organisations operating within the EU. It also applies to organisations outside the EU that offer goods or services to individuals in the EU.

Novo Onboard Retail Ltd places a high importance on information security and within our Group we already comply with a number of standards that also focus on information data security.

We comply with the GDPR as a processor and controller of data and have planned and developed a programme of works which helps us deliver what is required by the legislation. This involves working with our suppliers and partner organisations to ensure they can meet these obligations. All our customer contracts address GDPR compliance.

Data impact assessments and data inventory

We undertake a systematic review of the data we store, manage, maintain, collect, process and control. This includes offline storage and paper records. Assessments of the data will review information flow, any data transfers, risk reviews, and structural position in relation to Lawfulness, Purpose, Minimisation, Accuracy, Consent, Limitation, Integrity & Confidentiality, Record Keeping and Accountability.

Training and awareness

We conduct periodic training sessions across the company on GDPR and its impact on our policies, procedures, and responsibilities of staff and stakeholders.

Controls and gap analysis

Besides running alongside the work already underway, we review the controls in place, or required.

Supplier and partner relationships

Wherever relevant and related, we use all reasonable endeavours to ensure that our third-party vendors and suppliers are complying with the GDPR. That is a guarantee from our end.


We keep our technology platforms in check and analyse their operation, security, and compliance to ensure that they meet the standards we have laid down and identify any gaps and risks.


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If you have any questions regarding our Privacy Policy or Terms of Use, you can email us at We strive to respond to all enquiries as quickly as possible