It's true that a success requires grit, determination and vision to succeed. An effective on-board sales strategy requires careful and pragmatic planning, understanding and, of course, this needs to be approached as one element of a multi-touch, multi-channel customer engagement policy. But the good news is that technology in this area is evolving rapidly, and keeping things simple, while maximising revenue is no longer the distant or unattainable target that it once may have seemed.