NovoConnect Omnichannel Solution

Our eCommerce omnichannel rail retail software

What is NovoConnect Omnichannel Solution?

Novo understand that it is imperative to engage passengers at every touchpoint in order to leverage onboard retail opportunities, maximising ancillary revenues while offering the passenger an excellent retail experience.

The NovoConnect Omnichannel retail solution is the first to market with the ability to offer Real-Time synchronised stock, accurately reflecting the availability of products onboard the train, avoiding passengers placing orders for items that are out of stock which leads to frustration and disappointment for the passenger and embarrassment for the crew.
Novo Omni-Channel Process diagram

Reach optimal passenger engagement

This platform allows train passengers to engage with the onboard retail shop at multiple points during the journey. The pre-journey and/or at-seat ordering web portal is fully integrated and operates in real-time with the NovoHub warehouse and crew POS devices, allowing the orders to be delivered to the passenger's seat.

The NovoOmnichannel eCommerce retail software also allows alternative collection points to be defined, such as at the origin or destination stations. Delivering goods directly to the home or destination point saves the passenger from carrying goods on their own and allows the retailer to offer a broader range of products, including larger, heavier, or perishable goods.

Pre-Order e-Commerce Website

The "Pre-Order" and "At-Seat" ordering functions are simple to use. The passengers can either look up the retail shop directly or use a QR code provided to link them on the rail company's website. Once products have been selected, the passenger can either "pay now" or pay the "host" on delivery.
Novo Airline Pre-Order e-commerce website
Novo Omni-Channel Process diagram

At-Seat Orders

At-Seat ordering is simple to use. You can either look up the web page directly or use a QR code provided to link you with the site. Just select the items you want and then enter your coach and seat number. The hosts will receive your order, package it up, deliver it to you directly and take payment.

Real-time stock synchronisation

The NovoConnect eCommerce retail software accurately reflects the current availability of products onboard the train when ordering. This stops passengers from placing orders for items that are out of stock, minimising frustration and disappointment for the passenger and embarrassment for the crew when they have to break the bad news.

Our solution helps facilitate a professional service crucial to the passenger experience and travel company’s onboard retail objectives.
Novo Airline Pre-Order e-commerce website
Novo Omni-Channel Process diagram

Take direct orders from the trolley

If passengers are not tech-savvy, don’t have a smart device, or have a disability that precludes them from using a smart device, they can still order directly from the trolley and pay the host or crew at the time of purchase.

Benefit from full system integration

Many attempts have been made to produce an at-seat retail solution, but none are fully integrated with the logistics, journey planning and crew devices.

Most solutions currently on the market rely on bolting on a restaurant booking application without integration because of the cost and complexity of trying to integrate two or more disparate systems.

The onus of maintaining and reconciling data in two or more systems falls on the staff, which is expensive, time-consuming and prone to errors, not to mention the complexity of creating meaningful management reports.

The NovoOmnichannel eCommerce retail software allows staff to manage journeys, products, price lists, commissions, pre-orders, and onboard sales, along with reconciliation and reporting in one system.

Journey departure times are held in the Novo system for all journeys; therefore, a cut-off time for pre-orders can be set to ensure the warehouse operations team has the time to pick, pack and dispatch the orders before departure.
Novo Airline Pre-Order e-commerce website

Realise your ancillary revenue potential in the rail industry with Novo Product Suite.