Many attempts have been made to produce an at-seat retail solution, but none are fully integrated with the logistics, journey planning and crew devices.
Most solutions currently on the market rely on bolting on a restaurant booking application without integration because of the cost and complexity of trying to integrate two or more disparate systems.
The onus of maintaining and reconciling data in two or more systems falls on the staff, which is expensive, time-consuming and prone to errors, not to mention the complexity of creating meaningful management reports.
The NovoOmnichannel eCommerce retail software allows staff to manage journeys, products, price lists, commissions, pre-orders, and onboard sales, along with reconciliation and reporting in one system.
Journey departure times are held in the Novo system for all journeys; therefore, a cut-off time for pre-orders can be set to ensure the warehouse operations team has the time to pick, pack and dispatch the orders before departure.