Novo’s Omni-Channel e-commerce platform allows passengers to engage with the retailers Online Shop at multiple points in the journey. The Pre-Order web site is fully integrated with the NovoHub warehouse, allowing Pre-Journey orders to be delivered In-Journey to the passengers seat. Alternative collection points, at the origin, or destination station /port. Delivering goods directly to home, or destination point, avoids the passenger having to carry goods and allows the Retailer to offer a wider range of products including larger, heavier or perishable goods.