Omni Channel Retail

Novo understand that it is imperative to engage customers at every touchpoint in order to leverage onboard retail opportunities and maximise ancillary revenues, while offering the passenger a excellent retail experience.
Novo’s Pre-order e-commerce website enables Airline / Rail companies the opportunity to offer passengers a wider range of products at every touchpoint, pre-journey, in-journey and even post-journey. Multiple delivery options widen the opportunities for passenger engagement. With an omni-channel e-commerce platform there are no limits to the products and services that can be offered.

Novo Omni-Channel Process diagram

Omni-Channel Retail Process

Novo’s Omni-Channel e-commerce platform allows passengers to engage with the Airline retail shop at multiple points in the journey. The pre-order web site is fully integrated with the NovoHub warehouse, allowing pre-flight orders to be delivered in-flight to the passengers seat. Alternative collect points, at the origin, or destination airport /station, Delivering goods directly to home, or destination point, avoids the passenger having to carry goods and allows the Airline to offer a wider range of products including larger, heavier or perishable goods.

Pre-Order e-Commerce Website

Novo’s Pre-order e-commerce website is fully integrated with the NovoHub back office and inherits all products, price lists, promotions and flight details. To ensure in-flight product availability, stock is matched with the specific flight No. If the selected products are not going to be available onboard the system will suggest an alternative delivery method. Products can be marked as ground delivery only, and where applicable Tax automatically applied.
The Airline/Rail company branding is applied to the Website, including logo’s and colour scheme.
Novo Airline Pre-Order e-commerce website