About Us

Novo Onboard Retail is a leading rail retail software provider that facilitates the sale of food, beverages, duty-free and virtual products onboard, enabling organisations to realise their ancillary revenue goals.
Leveraging innovation and advanced technology solutions since 1985, we streamline retail-on-board operations - regardless of the connectivity - and make selling a fast, easy and personalised experience for the passenger and the crew alike.

Our systems are designed to work with your existing workflows, mirroring the process to seamlessly deliver enhanced results.

The availability of all major payment options allow Novo to maximise your revenue and enhance the overall payment experience.

Our clientele includes concessionaires in the rail sector, rail companies looking for an in-house onboard retail service, and large tech suppliers wanting to partner with a specialist onboard retail supplier.

Novo Onboard Retail is headquartered in the UK and serves businesses worldwide.

We deliver streamlined rail retail software
solutions by focusing on three core capabilities:


Our knowledge, combined with a determination to push the boundaries of technology and apply it to the rail retail sectors, enables our partners to maximise their retail-on-board and ancillary revenues exponentially.


Benefit from the vast experience of 35+ years held by our team and get advice and guidance - whether you’re new to onboard retail or or a seasoned onboard retail professional and just want to investigate new cutting-edge technology.


Novo Onboard Retail helps the rail industry define, develop, deploy and support the best fit onboard retail solution. We ensure a fully scalable and future-proof solution that meets both your operational and strategic objectives.

The 3E’s of Novo Onboard Retail


Novo’s focus is to be the leading technology provider in the rail sector with continual investment in cutting-edge technologies that keep us and our customers at the forefront of onboard retail innovation.

Ease of deployment

The NovoPOS sales application and NovoHub cloud-hosted back office have been designed for rapid deployment anywhere in the world. Plus, our support team is ready to help with deployment or use - in case you get stuck!

Ease of use

We understand that ‘ease of use’ is critical for both the train crew and ground staff. Our simple intuitive train crew app reduces training and improves performance, resulting in increased sales and customer satisfaction.

Your reliable partner for better digital outcomes

Our CEO, Jon Hall, firmly believes that any digital product should be built with the explicit purpose of serving those who will use it.

To continually improve our Novo product suite offerings and deliver a competitive advantage for our clients, we collaborate with some of the brightest minds in the IT and software development sector with unparalleled field competence and efficient product deliveries.

Our technical prowess never disappoints our clients, and we’re fully committed to building ground-breaking digital solutions for them. Talk to us now to find out more about the perfect solution for you.

Realise your ancillary revenue potential in the rail industry with Novo Product Suite.