About Us

Novo Onboard Retail provide the Travel industry with a software suite that facilitates the sales of food, beverages, duty-free, and virtual products onboard, enabling organisations to realise their ancillary revenue goals.

Streamlining onboard operations whatever the connectivity, we have the technology that makes on-board selling a fast, easy and personalised experience for both the Passenger and Crew alike.

The availability of all major payment options allow Novo to maximise your revenue and enhance the payment experience, whilst full integration with the NovoHub back office offers greater management control of all aspects of pre and post journey sales.


is born out of an in-depth knowledge of the onboard retail process, built up over 40 years from our first onboard retail deployment. This knowledge, combined with a determination to push the boundaries of technology, and apply it to the Rail / Train retail sectors, enables our partners to maximise their onboard and ancillary revenues, “we are always looking for new ideas and challenges”.


The vast experience held by our team allows us to offer advice and guidance whether, you are new to onboard retail, or a seasoned onboard retail professional looking to implement new cutting edge technology. We help the Rail / Train Industry define, develop, implement and support their best fit on-board retail solution. Managing the specification, development, deployment and ongoing support, we ensure a fully scalable and futureproof solution that meets both operational and strategic objectives.

Technology Provider

Novo's focus is to be the leading technology provider to the Rail / Train sectors, with continual investment in cutting edge technologies to keep both ourselves, and our customers, at the forefront of onboard retail innovation.

Ease of deployment

The NovoPOS sales application, and NovoHUB cloud hosted Back Office, have been designed for rapid deployment anywhere in the world.

Ease of Use

We understand that ‘Ease of Use’ is critical for both the crew and ground staff alike. A simple intuitive Crew App reduces training and improves performance, resulting in increased sales revenue and customer satisfaction.