For many airlines and their catering / duty free partners, the trend to replace revenue off-set with ‘paid for ancillaries’ is a key driver in investment in modern on-board POS systems. It can be exceptionally challenging for organisations to get the selection and implementation process right and to ensure the desired outcomes can be achieved.
For the airline industry, the pace of innovation in the cabin is accelerating, creating greater opportunity for myriad advances in on-board connectivity, IFE content, applications and the creation of new and better sales channels and purchasing opportunities. All this whilst at the same time generating potentially greater complexity for project definition and implementation. Navigation of the above complexities is the challenge presented. The good news is that it is possible to create meaningful change that can drive the airline industry to new models for success.
Reasoning on how to get these projects right and what can be done to maximise positive outcomes, our recently released buyers guide, “Implementing On-Board POS – A Guide to ‘Getting it Right’ takes a look at the key considerations, purchasing criteria, control of implementation through to go live and the support phase. Click here to learn more