Why Connectivity Is Key For Low-Cost Airlines To Boost Ancillary Revenue.

Duty free sales growth is at an all-time high and airports that have invested in their shopping facilities are expected to be big winners over the next decade. But what about on-board sales?

While research suggests that airport sales will grow on average 6.8% per annum over the next decade, sales in the air are actually forecast to fall by -1.5% each year . That’s a big concern for low-cost airlines that want to capitalise on ancillary revenue, especially as on-board sales are not yet predicted to experience the kind of turnaround that has been seen on the ground.

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