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How The NovoStar System Optimises
On-Board Sales Opportunities & Revenue

TouchStar has supported airline sector for more than three decades. As a result we possess unparalleled knowledge of how to optimise your retail activities from a technical and operational perspective. That knowledge directly steers our research & development process, the end result being systems that improve ancillary revenue performance, streamline processes and reduce costs.

The adoption of NovoStar’s ‘Hub’ Middleware solution allows airline operators to access invaluable customer profiling data. Combining passenger information with sales history creates a sales history database that enables crew to employ modern in-flight retail practices. At the point of sale, engaging with the passenger, making the sale and completing the payment process are all made easier by the adoption of the correct choice of mobile hardware combined with the latest innovations in payment technologies. NovoStar is a flexible and cost-effective sales and payment processing tool, capable of optimising the ancillary revenue opportunity in both the on-line and off-line environment. With the NovoStar system, crew are able to secure payments on a tablet, Smart phone or dedicated POS terminal. Payment methods can include credit cards, debit cards (for certain countries), vouchers, Air Miles, cash or contactless cards (NFC).

Some of the many ways that the NovoStar system enhances the ancillary revenue opportunity include;

  • Using customer purchase history and social data to construct a personalised selling proposition
  • Equipping the crew with hardware & software tools that are unparalleled in ease of use
  • Less time spent with the administration of the sale means more genuine selling opportunities
  • Combining passenger data with payment data to eliminate fraud and reduce the frequency of disputed transactions in-flight. Less negative interaction with passengers means more releasing of positive selling time
  • Identify passengers with historical high spend by name, enabling crew to target these customers for upsell opportunities, seat upgrades etc
  • Intelligent data also helps the airline operator to avoid waste, an obvious and invaluable cost reduction consideration. Trolley stocking and catering supplies can be optimised
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