09 October 2018
Duty free sales growth is at an all-time high and airports
that have invested in their shopping facilities are expected to be big winners
over the next decade. But what about on-board sales?
While research suggests that airport sales will grow on
average 6.8% per annum over the next decade, sales in the air are actually
forecast to fall by -1.5% each year.
Ancillary revenue is key to low-cost airlines that want to
offset the price of seats to keep costs down. So what can they do to match the
efforts of airport retail and improve on-board sales?
Click here to read our latest white paper.