12 November 2019
Jon Hall, Managing Director of Novo On-Board Retail, was recently interviewed by Henry Canaday, a journalist with 'Low-Fare & Regional Airlines' magazine.
What ancillary solutions you offer
The adoption of Novostar’s
‘Hub’ Middleware solution allows airline operators to access invaluable
customer profiling data. Combining passenger information with sales history
creates a database that enables crew to employ modern in-flight retail
practices. Understanding the individual passenger provides a more personalised
transaction experience encouraging higher value sales.
At the point of sale,
engaging with the passenger, making the sale and completing the payment process
are all made easier by the adoption of the correct choice of mobile hardware
combined with the latest innovations in payment technologies. NovoStar is our
flexible and cost-effective sales and payment processing tool, capable of
optimising the ancillary revenue opportunity in both the on-line and off-line
environment. With the Novostar system, crew are able to secure payments on a
tablet, Smart phone or dedicated POS terminal. Payment methods can include
credit cards, debit cards (for certain countries), vouchers, Air Miles, cash or
contactless cards (NFC).
How do these solutions work?
The NovoStar system is a
portfolio of optimised system components, based around our NovoStar Hub middleware
product. The Hub provides seamless interfacing to front-end POS hardware &
software and all major back office business systems. It is based on the
standard Microsoft Azure platform, providing an immediate level of assurance to
airline IT personnel. System reliability, redundancy, security and future
enhancement are all effectively underwritten by the Microsoft Corporation’s own
The integrated tools, pre-built templates and managed services associated with
Azure make it easier for us to build and manage enterprise, mobile, and web
How do they improve revenue or profit
for the airline?
Some of the many
ways that the Novostar system enhances the ancillary revenue opportunity
customer purchase history and social data to construct a personalised selling
proposition and equipping
the crew with modern hardware & software tools that provide excellent ease
of use. Less
time spent with the administration of the sale means more genuine selling
passenger data with payment data helps to eliminate fraud and reduce the frequency of
disputed transactions in-flight. Our system identifies passengers with historical high spend by name, enabling crew to target these
customers for upsell opportunities and seat upgrades. ·
data also helps the airline operator to avoid waste, an obvious and invaluable
cost reduction consideration.
What is distinctive about your
flexibility in the Azure platform has enabled us to incorporate system
attributes that are of tangible benefit to the airline operator. We
are able to maintain a genuinely agnostic stance with regards to hardware
provision, which provides multiple choices for the airline operator. The
system can interface with all data access points including smart phones,
tablets and seatback IFE. The
NovoStar system is scalable and modular in nature. We can offer implementation
of standard modules or additional bespoke development to facilitate additional
system functionality. The
NovoStar system offers inherent platform stability with measurable and proven
minimisation of downtime disruption. The
NovoStar Hub facilitates multi-party system connectivity such that all relevant
users including passengers, crew, airline executives and travel-operator
vendors can access the components that are pertinent to them.
Can you tell us about any airlines that
use your solutions?
Novo On-Board Retail, under the former Novo
IVC brand, were the first company to deliver a complete computerised on-board
Point of Sale solution back in 1985. Current clients include Monarch, Thomas
Cook, Sri Lankan and Condor.