17 July 2018
When booking a trip through a tour
operator or cruise company, it comes as no surprise that every feature – often
down to the smallest detail - can be booked in advance at the same time, in one
Today this is a reality for airlines
also. The industry progressively moves towards this model, offering
passengers the ability to enhance their booking even when on-board. This can
range from additional extras and in-flight products and services, to onward
transportation and leisure tickets – all during the flight.
As a key driver for increasing ancillary revenues for
airlines, it is anticipated that this end-to-end trip solution will be mirrored
across the airline industry over the next year.
It’s often the case that passengers make decisions on
activities and attractions during the flight as they read guides and brochures
or browse the Internet. Having the option to purchase tickets, make
reservations and book tours and visits alongside the usual travel extras can be
a great advantage. Passengers can also have the option to pick up tickets while
on-board or upon arrival at their destination.
The recent introduction by the International Air Transport
Association (IATA) of the New Distribution Capability (NDC) will provide the
connectivity to facilitate the majority of these innovations.
The NDC programme is addressing the industry’s limitations
and, along with the latest technology, is promoting access to rich on-board
content. A transparent shopping experience is rapidly becoming a reality.
Together with increased online connectivity, airlines will
have even more opportunity to drive the ancillary revenue opportunities which
will fuel the success of our industry.
In today’s competitive market, passengers have moved on from
simply prioritising the best ticket price. Expectations in terms of customer
service are rising so airlines need to provide a differentiated service, one
that is geared to making the passenger’s journey more enjoyable and gives them
a range of buying options.
For airlines the ability to create the service that will
make this difference is all about technology. Technology that helps them learn
about their customers and offer the products and services that they will want
TouchStar’s NovoStar system can help to enhance the
ancillary revenue opportunity by:
- Equipping the crew with hardware and software
tools that are unparalleled in ease of use.
- Spending less time on the administration of the
sale, meaning more genuine selling opportunities.
- Combining passenger data with payment data to
eliminate fraud and reduce the frequency of disputed transactions in-flight.
- Intelligent data also helps the airline operator
to avoid waste, an obvious and invaluable cost reduction consideration.
- Optimising trolley stocking and catering
To learn more or request a demo, contact us now.