09 October 2018

Duty free sales growth is at an all-time high and airports that have invested in their shopping facilities are expected to be big winners over the next decade. But what about on-board sales?

While research suggests that airport sales will grow on average 6.8% per annum over the next decade, sales in the air are actually forecast to fall by -1.5% each year.

Ancillary revenue is key to low-cost airlines that want to offset the price of seats to keep costs down. So what can they do to match the efforts of airport retail and improve on-board sales?

Click here to read our latest white paper.