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How Big Data Is Helping Airlines Personalise

How Big Data Is Helping Airlines Personalise

26 June 2017

Traditional retailers generate and capture a massive amount of data—most notably, customer transaction histories that can reveal detailed product interest along with promotional and marketing response rates.The emergence of big data, low cost storage and advanced analytical tools means that airlines can now capture even greater value from such information, provided they know how to analyse and interpret it.Read More >>